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Chocolate Rain x Shenzhen All City Center

Primary objective - to tie in the anniversary of Shenzhen All City Center by enhancing shoppers’interaction thus ulti mately increased overall sales performance.

Challenges - location deviated from the commercial hub of Nanshan District, limited budget and an exuberant popular competitor in the same district.

In cooperation with one of the Hong Kong design brands - Chocolate Rain, whose energetic and optimistic characters has never been showed in Shenzhen areas, with event theme "All City Midsummer Dreams", we integrated both online and offline marketing which included huge characters fiberglass setup, on-site parent-children interaction activities, tenants joint promotions as well as new social media to achieve the strategy of O2O marketing.

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