prev next

Squeezable Herbal Jelly

Hung Fook Tong has always carried forward Chinese traditional herbal tea of their brand with sincerity; they hoped OBC could bring new concepts and new approaches to reposition their products in the market of younger generation.

Students were recruited from seven Universities to participate in a Brand Planning Competition to explore new concepts in our product from their point of view - the Squeezing Tortoise Plastron Jelly.
“Sincere & Genuine” was our direction, images of all Hung Fook Tong stores and related products had been reformed, and the slogan “Squeeze to Eat” together with a series of new commercials and infotainment for brand education had successfully opened-up the youth market.

show more