Excellent Times for New Balance!
The launch of New Balance MRL996 series had become the highlight of fashion sneakers and OBC was assigned to take care of the product launch event teams gathered from Hong Kong and Shanghai travelled to Beijing preparatory to the creation of a both retro and contemporary-style venue at 798 D-Park Art Center.
Our concept was avant-garde. Different eras of running shoe image was projected on a giant MRL996 sneakers placed in the center of the venue by means of holographic, reflective 3M NB Logo stickers with retro elements of recycle materials such as environmental cardboard and scrap wood were used to reinforce brand perception. New Balance's Classic + Innovation style was revealed in the crossover of Taiwan’s famous VJ and British performance artist. We also took advantage of the social networking platforms, participants and Medias could upload and share the live event via Instagram and WeChat to let the world witnessed this “excellent times”.