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Cup Noodle Factory

Nissin, a brand for the mass public, aiming to target families and youth. Its annual carnival had provided consumers a creative and interactive platform and a chance to understand more about the brand history as well as product evolution.

The joining of “My CupNoodle Factory” from Japan to the local Nissin Carnival 2013 was unprecedented. The workshop allowed local consumers to design their own cup and chose their favorite soup base and ingredients, to make their own unique CupNoodle.

In addition, with the cooperation of the Hong Kong Council of Early Childhood Education and Services (CECES) we also invited a number of kindergartens and primary schools to participate in drawing competitions, to build brand loyalty at an early stage and to continue strengthening the brand with vitality!

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